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THE AUTONOMOUS TRUCKING REPORT: How self-driving technology is disrupting the way goods are delivered and creating opportunities for retailers and shipping firms

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.
Trucking is set to transform radically in the coming years, with innovative technologies enabling trucks to take over more and more

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6 of the most expensive horses sold this year (with price tags that will make you weep)

This year, some horses swapped hands for some serious money. Here we round up the top lots at some of the biggest auctions…

Marsha
.

Tattersalls December Mare Sale
Price: £6.3million

Double Group One winner Marsha (pictured above) became the highest-priced horse ever sold at a European auction when she was snapped up by Coolmore’s MV Magnier for a new partnership for an eye-watering six million guineas (£6.3million).

The four-year-old thoroughbred filly, who has won seven of her 18 starts notching up £650,114, attracted interest from bidders around the world.

Mr Magnier said: “She really is something special. Sir Mark [Prescott, the filly’s trainer] has done a great job with her, she was very fast and the lads were very keen to have her.”

Marsha will now go to stud and will be covered by champion sire Galileo.

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Goresbridge Go For Gold
Price: €130,000 (£114,596)

The top lot at this popular Irish event horse sale was Gurtea Mattie Clover, a five-year-old full brother to Nicola Wilson’s four-star mount Annie Clover, purchased by Gerard Alan Kemp

By Newmarket Venture and out of a Clover Hill mare, the 16.3hh brown gelding was described in the catalogue as: “Very well related, this gelding has successfully competed at EI100 level.”

The Monart Select Elite Event Horse Sale
Price: €29,000 (£25,544)

FLS Piltown Bay was the top lot at this annual Irish sale. The five-year-old by Garrison Royale out of a Beneficial (thoroughbred National Hunt sire) mare, described in the catalogue as a “modern blood type event horse that has competed at unregistered shows and is showing great potential”, was purchased by Canadian event rider Katlyn Hewson-Slezak.

Karl and Katlyn Sezak said: “I am keeping hold of him and will produce him with the top levels in mind. I am very excited about my new boy’s future. He’s a really sweet horse.”

Brightwells Addington August Elite
Price: £39,000

In August the two joint top lots were sold for £39,000. The first was Creto, a seven-year-old dressage mare by Conteur. She had been competing at medium level in Holland and was purchased for a young British rider.

The second lot to achieve £39,000 was Gember Z, a three-year-old showjumping stallion who demonstrated an impressive jump. He is by Gemini CL, a thoroughbred stallion and clone of Olympic silver medallist Gem Twist, out of a mare by Berlin.

Tattersalls Ireland Cheltenham Festival Sale
Price: £320,000

A record price for a mare from the point-to-point field was set at this sale in March when Maire Banrigh, a 2012 bay mare by King’s Theatre and out of a Supreme Leader mare was knocked down for £320,000. The mare only made her racing debut four days before the sale, where she saw off competition from 12 other horses in the mares’ maiden at Lingstown (video below).

She was bought for £40,000 at Goffs UK’s Spring Sale 12 months previously by County Wexford-based point-to-point trainer Richard Black. He then sold the mare here to Ryan Mahon, a former jockey who is now working as a bloodstock agent, on behalf of leading racehorse owner John Hales. was bought for £40,000 at Goffs UK’s Spring Sale 12 months ago by County Wexford-based point-to-point trainer Richard Black.

On 6 December, this mare’s Racing Post form noted that her trainer is now Dan Skelton, so she is definitely one to look out for from his stable.

Equine Elite
Price: €210,000 (£184,998)

The top lot at this hugely popular dressage sale in The Netherlands in October was an 11-year-old chestnut Dutch warmblood gelding, appropriately called Bollinger. ‘Bubbles’, who is by Johnson out of an Aktion mare is trained to small tour level.

For all the latest news analysis, competition reports, interviews, features and much more, don’t miss Horse & Hound magazine, on sale every Thursday

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THE MOBILE CARRIER LANDSCAPE: How AT&T, Verizon, T-Mobile, and Sprint are overcoming slow user growth amid a fierce price war

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.
It hasn’t been smooth sailing for telecoms in recent years. Native voice and messaging services, which once accounted for the vast majority

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How Prepared Are Marketers for the GDPR?

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to

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The 4 Best Dishwashers Under $600 (Reviews / Ratings / Prices)

The average dishwasher sold at Yale is approximately $750, but you can still buy an excellent machine for under $600.

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The 9 Influencer Marketing Myths Most People Get Wrong

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

The 9 Most Common Influencer Marketing Misconceptions

In the span of a few years influencer marketing has grown from a largely uncharted advertising strategy into a cornerstone of the online marketing landscape. On Instagram alone, influencer marketing is now a one billion dollar industry.

As influencer marketing continues to rise in popularity, certain misconceptions about the industry run rampant or are misinterpreted. Here we’ll dispel the ten most common influencer marketing myths.

1. Influencer Marketing Can Be Fully Automated

The rise of the influencer marketing industry has led to the formation of two primary methods used to select influencers: (1) influencer marketing agencies and (2) influencer marketing platforms. Though some marketers see platforms as a fully automated substitute for agencies, influencer marketing campaigns are extremely nuanced and certain processes or campaign demands/intricacies cannot be fully automated.

In a recent study, Mediakix created two entirely fake influencer accounts that both secured brand partnership offers through influencer platform automation, despite having 100% fake followers and engagement. In this instance, the platforms nor the brands using the platform for influencer marketing were able to rely on automated processes.

Agencies offer seasoned, first-hand experience when it comes to executing high-performing influencer marketing campaigns from start to finish. In addition to proper influencer vetting and selection, experienced agencies come with other significant advantages absent from platforms, including personal relationships with some of the world’s largest influencers and the ability to orchestrate successful custom campaigns integrated into a brand’s larger marketing initiatives. 

Related Post: 10 Major Differences Between Influencer Marketing Platforms & Agencies

2. The Influencer Marketing Bubble Is About To Burst

In 2017, search interest in influencer marketing doubled.

Additionally, brands are increasingly dedicating more of their advertising budget to the strategy. 48% of marketers plan on increasing influencer marketing budgets in 2018.

Not only is general interest in influencer marketing flourishing, consumers are spending an increasing amount of time on social media, making social media marketing more relevant than ever. Influencer marketing is helping businesses of many types reach consumers on social. As ad dollars funnel into the industry and search interest increases, it’s clear that influencer marketing is still a rapidly growing industry that shows no signs of “bursting” anytime soon.

Related Post: Forget The Influencer Marketing Bubble — The Industry Is Evolving

3. FTC Compliance Doesn’t Matter

As the influencer marketing industry grows, the Federal Trade Commission is becoming increasingly stringent in regards to proper advertising disclosure. In April 2017, the FTC delivered 90 warning letters reminding celebrities, brands, and influencers that brand partnerships must be clearly and conspicuously disclosed to social media users.

2017 marked the first year the FTC has singled out individual influencers in violation of FTC, an escalation from the FTC’s decision to file complaints against brands in the past. Evidently, proper compliance is more important than ever.

Related Post: A History Of Brands Violating FTC Digital & Social Media Rules

4. Brands Don’t Need Influencer Marketing Agencies

Some brands assume they don’t need agencies because they may be able to work directly with influencers. In reality, coordination of a successful influencer campaign is extremely time intensive and requires a wide breadth of expertise spanning from up-to-date knowledge of FTC regulations to influencer agreements and sponsored content ownership/licensing, and what delivers results when it comes to marketing on emerging social media channels and networks.

Developing and managing relationships with the right influencers is a time and resource intensive venture. Unless brands are prepared to navigate the influencer marketing space on this front, working with a qualified agency saves brands copious amounts of time (and avoids costly missteps) by handling all influencer relationships and communications.

In business, time is money, and although a select few brands may be capable of implementing influencer campaigns independently, agencies have implemented thousands of campaigns and are therefore equipped to do so with unparalleled efficiency and accuracy.

Related Post: 7 Defining Characteristics Of Top Influencer Marketing Agencies

5. Influencer Marketing Is Impossible To Measure

A common misconception within the influencer industry is that influencer marketing ROI is immeasurable. However, digital tracking technology gives marketers the ability to measure the number of downloads, sign-ups, click-throughs, and website traffic produced by sponsored content. Undoubtedly, influencer marketing is a highly measurable form of advertising because of its digital nature.

Influencer agencies possess the knowledge needed to use quantitative metrics such as sign-ups and website traffic to accurately measure the success of a campaign. Agencies can also determine what ROI metrics a brand should be concerned with depending on their campaign goals and needs.

6. Influencers Only Care About Money Above All Else

Many assume that influencers are only on social media for the money. However, in reality, influencers feel deeply connected to fans and in multiple interviews have stressed the importance of collaborating with brands that will appeal to their audience.

Tammy Hembrow, a fitness influencer with over 7 million Instagram followers, recently told Mediakix, “I find it’s so important to be transparent with my online community. I feel an obligation to them because they trust me and I wouldn’t want to jeopardize that.”

For successful campaigns, brands should seek deep partnerships with influencers who are genuinely interested in their products and be wary of “influencers” who are only seeking to take advantage of ad dollars quickly pouring into the space.

Related Post: Should Brands Pay For Influencers? [Infographic]

7. Micro Influencers Get Higher Engagement Than Macro Influencers

The topic of micro and macro influencer performance has been a source of great debate within the influencer marketing industry. Many assume that micro influencers receive higher engagement that macro influencers on average, making them better suited for partnerships.

Recently, Mediakix assessed 16 brands that collaborate with both macro and micro influencers and found that macro social media stars receive comparable engagement rates to micro influencers. Additionally, macro influencers perform markedly better than micro influencers when it comes to likes, comments, and reach. Macro influencer content also tends to be more shareable than micro influencer content. 

8. Celebrities Are Better Than Influencers

Logic would suggest that the more followers an influencer has the better. However, the assumption that follower count is the most important metric to consider when selecting an influencer ignores factors such as audience relevance and engagement rate.

Though celebrities maintain enormous online followings, they often draw in varied and impersonal audiences. Social media influencers, on the other hand, amass highly targeted audiences that they connect with regularly through comments and messages. Audiences, in turn, feel empowered to contact influencers directly, because it’s likely that they will receive a response. The reciprocal nature of relationships between influencers and viewers often makes audiences perceive them as more accessible and relatable than celebrities. 

Though influencers may reach smaller audiences than celebrities, they reach specific niches and develop relationships with their followers. Fans are more likely to take their product recommendations seriously, which can result in more powerful engagement and conversions.

Related Post: Influencer Marketing vs. Celebrity Endorsements: Which Is Better For Brands?

9. Influencers Can Only Be Used For One-Off Campaigns

The development of an ongoing relationship between a brand and an influencer is beneficial to both parties. An influencer’s dedication to one brand communicates a genuine partnership to viewers. Furthermore, influencers can provide value beyond social media, such as product feedback and recommendations. 

Lululemon is one brand well known for maintaining long-term partnerships with influencers. The brand often works with professional athletes, who are not only well positioned to advertise to its athletic consumer base but to also provide feedback on product design and performance over the course of months and years.

Also See Our Posts On:

The 13 Biggest Influencer Marketing Trends To Know For 2018

How To Market With Top Instagram Influencers [Brand Guide]

Case Study: How Nordstrom, Calvin Klein & More Drive Success With Fashion YouTubers

The 12 Best Ways To Reach Instagram’s 800M Users

The post The 9 Influencer Marketing Myths Most People Get Wrong appeared first on Mediakix | Influencer Marketing Agency.

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AP McCoy leads legendary jump jockeys to Olympia glory

The jump jockeys gained their revenge after last year’s defeat to the Flat boys in Friday night’s thrilling — and fiercely competitive — Markel Champions Challenge over the coloured obstacles at Olympia.

Captained by 20-time champion AP McCoy and trained by H&H columnist Graham Fletcher, the five-man team of legendary former National Hunt jockeys produced the winning performance over Frankie Dettori’s squad, coached by reigning Olympic champion Nick Skelton.

“It’s nice to beat Dettori!” said AP, who lined up alongside former champions Peter Scudamore, Richard Dunwoody, John Francome and Charlie Swan, who boast an astounding 47 championship titles between them.

“The first year we did it [the Markel Challenge], the jump jockeys won, then we were a bit disappointed last year when we had a team of current jump jockeys and the Flat jockeys won — so I sacked them all,” said AP with a grin. “It was time to bring in a slightly older A-team.

“I said we needed a team of champions to put the Flat boys in their place — not knowing that they had lined up a team of champions for this year, too.”

With such huge rivalry between the two teams, who were raising invaluable funds for the Injured Jockeys Fund, the Flat jockeys’ team captain Frankie Dettori announced himself “devastated” to lose.

“You know what AP’s like — he’ll never let me forget this now,” said the Italian. “And now he works for ITV racing, every time I ride a winner he’s going to mention the fact he beat me. But ‘Scu’ [Peter Scudamore, from the winning team] was brilliant he said ‘Imagine how good we were when we were young!’”

Frankie’s team-mates were three-time champion-turned-trainer Richard Hughes, Jamie Spencer, Jim Crowley and three-time champion Ryan Moore.

There was some comeuppance for Frankie, however, as his accomplished round on the brilliant “Barry” — an experienced showjumper borrowed from Tim Gredley — was well over a second quicker than AP’s.

So will the jump jockeys return to the saddle to bid for a winning double next year?

“No — we’re firmly retired again now!” said AP.

Don’t miss the full report from the London International Horse Show at Olympia in next week’s issue of Horse & Hound, out Thursday 21 December.

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5 Everlasting E-commerce Website Design Hacks for Modern Entrepreneurs

As a serial Entrepreneur, I know what it feels like to start a business and not get orders for your product. When I started 6 years back, it was less crowded and we all knew who our target market was, and the saturation was less in the field of Entrepreneurship (in my niche). At that […]

The post 5 Everlasting E-commerce Website Design Hacks for Modern Entrepreneurs appeared first on designrfix.com.

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Oscar Health is making a big bet on personalized care that people traditionally spend as much as $40,000 on

Oscar Health, the $2.7 billion health insurance startup, wants to have all of its members using concierge medical care in 2018.
The plan to create ‘Concierge for All’ relies on teams of doctors and other healthcare professionals who work with Oscar to help you

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9 Proven Tactics of a Successful Local Facebook Marketing Strategy

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want

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