Category Archives: business

Are Amazon 'Sponsored Products' Ads Worth It?

 
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Not so fast.

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Did Samsung Just One-Up Apple on Its Cool Factor?

Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff.
And we’ll get to it —

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A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Writing is easy. Most people can do it. If you’re reading this, you can write.
But can you write well? Does your writing connect with people? Does it

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7 of the Best Promotional Product Videos Ever

One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book.
“If you want to build a ship, don’t drum

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Snapchat Use Among Influencers Is Down 33% [New Data]

We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August.
And in the year since, we’ve been keeping track of the

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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

When was the last time you ran a competitive analysis for your brand?
If you’re not sure, or if the last “analysis” you ran was a quick perusal

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Live From Mark Zuckerberg's #OculusConnect Keynote

Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and

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Intrinsic and Extrinsic Motivation: What's the Difference?

We all have different reasons for getting up every morning and doing what we do every day.
So why is it that, on some days, it can feel

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How to Write Catchy Email Subject Lines: 17 Tips

No matter what they say, people do judge emails by their subject lines.
In fact, 47% of email recipients decide whether or not to open an email based

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