Category Archives: business

Why Every Public Speaker Should be Using Messenger Bots

A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I

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I Used Three Smart Speakers at the Same Time. Here's What Happened.

“OK, Google. Good morning.”
My name is Amanda, and these are the words I use to start my day.
And no later do I utter them, it seems,

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10 Projects to Improve Your Design Skills

Design is — and always will be — a big part of marketing.
But that doesn’t mean every single marketer needs to be an expert designer. After all,

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Facebook Continues to Emphasize Personal Content With New Feature

By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.”
As the network begins to show a loss of

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No, You're Not Getting a Facebook Dislike Button (Yet)

If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button.
It’s not like Facebook has ignored the cry for such a reaction option.

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Future-Proofing for Growth in the Age of AI

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.
The hype and expectations of AI

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FAQ This! What Is PGP?

We live in an age where it seems like privacy comes at a premium.
It feels like the number of headlines we see about data breaches, for example,

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Should You Let a Bot Write Your Content?

Everyone thinks they can write. Even, it would seem, robots.
But do these automated writers really have the ability to produce content to rival the work produced by

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The Surprising Relationship Between Stress and Creativity

Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh?
Popular opinion

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Here's How Featured Snippets Work, According to Google

Friends, I have a confession to make. 
There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their

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