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The 20 Most Popular Types Of YouTubers

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The 20 Types Of YouTubers Shaping The Platform’s Future

YouTube has more than 1 billion daily active users, and more than 50 million users publish videos each day. The video-sharing platform is home to a diverse range of creators and has become one of the most popular places online to learn new skills, relate to others, and have a good laugh. 

YouTubers tend to create content focused on specific niches, and therefore the population can be organized by category. There’s something for everyone on the platform, and viewers can select from a wide variety of types of YouTubers to find creators they love. 

The 20 Most Popular Types Of YouTubers Are Providing Diverse Content To Millions

Here we’ve defined the top 20 types of YouTubers steering the future of the platform. As the platform grows and evolves, many new types of YouTubers are sure to emerge and become popular. 

Types Of YouTubers

1. Animation

Animation YouTubers create entire stories using self-made digital images and dialogue.

Animation YouTubers primarily publish short videos that each depict a story. They are also known for reviewing digital drawing products and posting drawing tutorials.

Simon Tofield of Simon’s Cat and Domi Panganiban of Domics are two of the most well-known animation YouTubers and maintain over 4 million subscribers each. Tofield has published multiple comic books and Panganiban has collaborated with Audible, Crunchyroll, and more.

2. ASMR

Autonomous Sensory Meridian Response (ASMR) YouTubers make up one of the fastest growing YouTube niches. The term ASMR specifically refers to a physical sensation similar to someone lightly running their fingertips over your skin. These creators use soothing sounds and imagery to relax viewers.

ASMR YouTubers create videos around a variety of topics. Some publish traditional hauls or product reviews with special attention paid to sound and imagery. Others develop characters or perform skits for viewers.

Maria of Gentle Whispering ASMR and Taylor Darling of ASMR Darling are two of the most popular ASMR YouTubers. Each has over 1 million subscribers, and both have partnered with brands among the likes of Best Fiends, Blue Apron, and more.

Related Post: How Brands Are Working With ASMR YouTube Channels

3. Beauty

Beauty YouTubers are well known for their expertise on the subjects of makeup and skincare. As trendsetters within the beauty industry, they often set a precedent for what brands and products will be most popular.

Whether performing a makeup tutorial or explaining their skincare routine to viewers, these creators appeal to beauty novices and enthusiasts alike. Many beauty YouTubers are self-taught, and audiences value their makeup skills and candid opinions of the latest products. Several have leveraged their YouTube success to fuel entrepreneurial endeavors.

Michelle Phan and Rachel Levin are two of the most popular creators within the genre and maintain more than 8 million subscribers each. Phan has her own makeup subscription service, Ipsy, and Levin, though only 22, has appeared on the cover of several magazines including Cosmopolitan.

Related Post: [Case Study] How Influencers Drove Brand Success At Beautycon LA 2017

4. Comedy

YouTubers specializing in comedy are known for poking fun at everyday human problems, creating original skits and characters, and publishing content intended to make people laugh.

Comedy YouTubers usually separate content according to topic. Depending on their preferred style they may discuss a topic in a humorous way for viewers, or assume an original character.

Like most successful comedians, top comedy YouTubers are unabashedly self-deprecating and have excellent observational skills. Jenna Marbles and Ryan Higa are two notable examples and boast 17 million and 20 million subscribers respectively.

5. Conspiracy

YouTubers that fit within the conspiracy genre provide explanations for events and situations that aren’t widely believed. These creators typically publish videos focused on celebrities, historical events, movies, or physical destinations.

Conspiracy YouTube videos come in a variety of formats. Usually, creators sit in front of the camera and speak to viewers directly. Images and sourced video content are typically included to provide further context for the conspiracy being discussed.

Shane Dawson and Alltime Conspiracies are two of the most well-known conspiracy channels on YouTube. Both channels boast millions of subscribers, and Dawson has published two books and created multiple films.

Related Post: How Yesterday’s Top YouTubers Became Today’s Biggest Celebrities

6. Cooking

For cooking connoisseurs and those just learning to cook, cooking YouTubers are an excellent source for new recipes. This type of YouTuber teaches viewers how to prepare meals through guided tutorials.

Within the cooking genre, many YouTubers specialize in one specific cuisine or type of food. Rosanna Pansino, a creator with 9 million subscribers, shares a new baking video with her audience weekly. Other creators focus on easy to prepare meals, extravagant meals, or healthy meals exclusively.

Many top cooking YouTubers have leveraged their online success to partner with top food brands, start their own restaurants, and explore new mediums. For example, Harley Morenstein of Epic Meal Time, a top food YouTube channel with over 7 million subscribers, has written a cookbook.

Related Post: Influencer Spotlight: Exclusive Interview With Top Food YouTuber, SortedFood

7. Daily Vloggers

Daily vloggers are some of the most consistent creators on YouTube, publishing a video every day. This type of YouTuber uses two main camera angles to capture their daily life: one where the camera faces outward and another that’s selfie-style.

Two characteristics are unique to this YouTuber type: (1) the ability to create a compelling storyline out of seemingly ordinary events and (2) the ability to provide engaging, improvised commentary as they film. The best daily vloggers feel like close friends.

Casey Neistat is perhaps the most famous daily vlogger worldwide and is regarded for his raw filmmaking style. He no longer vlogs everyday, but continues to share engaging content with his 8 million subscribers regularly. He has partnered with some of the world’s top brands, including Samsung, J Crew, and Nike. Roman Atwood, a multitalented YouTuber, maintains another top vlog channel that draws over 13 million subscribers.

Related Post: YouTuber Spotlight: Casey Neistat, Filmmaker

8. Design/Art

Just as animation YouTubers have found their place on the platform, creators specializing in design and art have as well.

Design/art YouTubers are those who create videos showcasing their art expertise and help others to improve their artistic skills. Creators within the group explore many different mediums, including traditional drawing, digital drawing, graphic design, and painting.

Artists on YouTube often publish tutorials, challenge videos, and collaborations with other artists. Some also review the latest art supplies and provide product recommendations to viewers.

Josiah Brooks of Draw with Jazza and Mei Yu of Fun2draw are two of the most subscribed design/art YouTubers today. Both have over 1.5 million subscribers. Mei Yu has launched her own drawing app and Brooks has partnered with Best Fiends, Skillshare, Wix, and more.

9. DIY

Known for their creativity and frugality, DIY YouTubers teach viewers how to make customized items instead of buying them ready-made. A DIY video might teach audiences how to embellish their jeans, decorate their phone case, or revamp their bedroom.

Frequently, this type of YouTuber publishes videos on the topics of interior design, fashion, and special occasions. For instance, they might help viewers prepare for Halloween by providing a festive recipe tutorial and a decoration tutorial.

Wen-Jie, a top DIY YouTuber known by her channel name Wengie, maintains 9.2 million subscribers and has launched her own app. Another big name in the YouTube DIY community, Lauren Riihimaki of LaurDIY, has partnered with top brands such as Target and Fanta.

10. Family

Family YouTubers are best known for sharing the joys and challenges associated with raising a family. Parents typically run family channels and post videos in the form of vlogs, which depict daily moments from a first-person perspective.

In comparison to traditional daily vloggers, family YouTubers vlog through the specific lense of raising children. Videos are often structured around milestones such as a child’s first steps or first day of school.

Shaytards and Bratayley are two of the most popular family channels on YouTube, and each boasts around 5 million subscribers. Impressively, the Butler family of Shaytards has turned their online success into a full length documentary.

11. Fashion

YouTubers that fit within the fashion category specialize in clothing and accessories. The most successful come to the platform with a strong sense of style and an eye for upcoming trends.

Oftentimes, fashion YouTubers create content in line with their personal style, such as classic, eclectic, or modern. All create lookbooks, which are videos showcasing outfits, and haul videos, in which they share their most recent clothing and accessories purchases.

Top fashion YouTubers have subscribers in the multi-millions and frequently start their own clothing lines or lifestyle businesses. Zoe Sugg of Zoella and Ingrid Nilsen are two of most well-known fashion YouTubers today.

Related Post: Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign 

12. Gaming

YouTube has become a popular gathering place for video game enthusiasts, leading to the rise of the gaming YouTuber type. As their title suggests, gaming YouTubers are those that create content focused on video games. They help viewers improve their skills and provide entertainment to a gaming-focused audience.

The video format most commonly produced by gaming YouTubers is the let’s play video. This is when a YouTuber records their screen while playing a video game and provides additional commentary.

Felix Kjellberg of PewDiePie is the most followed gamer and YouTuber of all time, with 57 million subscribers to date. Markiplier is another widely-known gaming YouTuber and maintains 18 million subscribers.

Related Post: The Top 10 Female Gamers On YouTube

13. Health & Fitness

Health and fitness YouTubers detail their workout routines and diets for audiences in an effort to inspire others to lead a healthier lifestyle. Some post full-length workout videos that viewers can take with them to the gym or complete in the comfort in their own home. Others post short clips that guide viewers through quick workouts or new exercises.

Top health and fitness YouTubers maintain millions of subscribers. Some share their personal health journeys in great detail with viewers, while others stick to recipe tutorials and workout routines.

Casey Ho of Blogilates and Kelli and Daniel Segar of FitnessBlender run two of the most followed health and fitness channels on YouTube. The two channels exemplify different styles, but both provide audiences’ with tips and tricks they can act on immediately.

Related Post: The Top 20 Fitness Influencers On Instagram To See

14. Learning

Learning YouTubers epitomize the democratization of knowledge made possible by the internet. Creators of this type educate viewers of all ages on a wide range of topics, including science, reading, foreign languages, and more.

The video format used by learning YouTubers varies. Some perform tutorials in which they explain a concept while providing a demonstration. Others use animation to teach younger viewers the alphabet or to practice counting.

Derek Holder of Little Baby Bum and Grant Thompson of The King of Random are two of the most popular learning YouTubers today. Thompson has collaborated with brands among the likes of Casper and Hello Fresh, and Holder now has a Netflix series and a merchandise line.

Related Post: The 7 Best YouTube Channels For Learning

15. Lifestyle

YouTubers not defined by a specific niche often fall into the lifestyle category. These creators disclose information from their personal lives, discuss current events, and share their interests with viewers.

Lifestyle YouTubers tend to be highly immersed in the YouTube community. They regularly collaborate with other YouTubers and also publish challenge videos and vlogs.

The most successful lifestyle YouTubers have outgoing personalities and are easy to relate to. Bethany Mota and Alisha Mare are two such examples. Mota has published her own book and Mare has partnered with Kotex, Hollister Co., and Michaels Stores among other brands.

Related Post: What Is A Lifestyle Blogger?

16. Music & Dance

As their titles suggest, YouTube musicians, singer/songwriters, choreographers, and dancers all fall within the music and dance category. Those who specialize in music usually publish either covers of popular songs, original compositions, or a combination of both. Creatives in dance often share choreographed routines and dance tutorials.

YouTube has launched the careers of many stars and has become a destination for discovering new talent. Numerous music and dance creators have used their YouTube acclaim specifically to launch careers in traditional creative industries.

Lindsey Stirling, a dancer and violinist, maintains nearly 10 million subscribers. She has released original music and starred in her own movie. Similarly, singer Madilyn Bailey has over 4.5 million subscribers and now has music available on Spotify.

17. Pranks/Challenges

Creators that specialize in pranks and/or challenges shock and humor audiences. Prank YouTubers do so by tricking friends and bystanders. Challenge YouTubers attempt daring feats, like eating unusual foods.

Prank/challenge videos are often the most watched and shared videos on YouTube. This kind of YouTuber publishes content that appeals to people of all ages and backgrounds.

Roman Atwood and The Fine Bros, two of the biggest prank/challenge channels on YouTube, maintain more than 10 million subscribers each. Atwood in particular is known for dramatic, large-scale pranks.

18. Sports

YouTube hosts a collection of professional sports highlights, hilarious sports blunders, and even motivational sports videos. Creators within the sports category celebrate the topic of athletics, and either post videos focused on a specific sport or many.

If a sports YouTuber focuses on a single sport, content might include product reviews and skill tutorials. Other channels incorporate multiple sports by guest starring professional athletes and performing trick shots and challenges.

Dude Perfect and Freekickerz are two of the most famous sports channels on YouTube. Both were created by 5 friends and have accumulated millions of subscribers. Freekickerz boasts collaborations with Head and Shoulders and Mercedes Benz. Dude Perfect has also collaborated with top brands, in addition to launching multiple apps, publishing a book, and creating an original television show.

Related Post: The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

19. Tech

Unlike other types of YouTubers who might share their personal life with viewers, tech YouTubers build their following on the basis of one subject: technology. Frequently these creators publish unboxing videos and product reviews and tell audiences what they like and dislike about particular features.

Tech YouTubers also have a strong eye for detail. Their knowledge of technology allows them to compare new technology to previous models and make critical judgments on the value of upgrades.

Polished and concise videos are trademarks of top tech YouTubers. Most bring enthusiasm to their discussions of the newest tech products and provide clear recommendations. Many, such as Marques Brownlee and Unbox Therapy, have millions of subscribers and are often given access to new technology before the general public.

20. Travel

As YouTube has grown the platform has become a hub for first-hand travel and adventure knowledge. Previously, individuals relied primarily on websites and books to plan vacations. Today, travel YouTubers bring viewers on their adventures and lend helpful travel recommendations along the way.

Typically, travel YouTubers divide their content according to location or attraction. Depending on the creator they might present their travel experiences through highlight videos or through detailed vlogs.

Two of the most popular travel YouTubers, DevinSuperTramp and Exploring With Josh, have over 2.5 million subscribers each. Viewers live vicariously through their adventures while simultaneously learning about some of the world’s most breathtaking locations.

Related Post: The Top 10 Travel Vloggers Bringing Adventure To YouTube

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The post The 20 Most Popular Types Of YouTubers appeared first on Mediakix | Influencer Marketing Agency.

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What Marketers Need To Know About Facebook Crossposting Instagram Stories

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How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories’ introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we’ll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

Crossposting: Definition And Best Practices

Crossposting is the practice of posting the same message, photo, or media to multiple social media platforms.

For instance, uploading a video on a YouTube channel and then posting the same video on Facebook is an example of crossposting. The practice has been gaining popularity as the number of social media platforms and their capabilities increase.

Crossposting gives users access to different audiences on social media, and for users looking to maximize the visibility of their content, this feature is particularly attractive.

By adopting a crossposting strategy, users will be able to share content and reach each of their distinct followers on their preferred platform without having to go through the hassle of recreating similar content (e.g. posting once to Snapchat Stories, then again, to Instagram Stories).

Related Post: Snapchat Stories Use Is Down 33% vs. Instagram Stories [Infographic]

How To Use Facebook Crossposting For Instagram Stories

The Facebook Stories roll-out is especially significant for crossposting opportunities. Once only available on Snapchat, the Stories format allows people to upload in-the-moment photos and videos that disappear after 24 hours.

However, since its conceptual development, other social platforms, particularly Instagram, have adopted the format. Instagram Stories has found immense success and has easily overshadowed Snapchat Stories in its first year.

Facebook Stories aims to emulate that success on a different (and larger) platform. The crossposting capability will give the 500 million daily active Instagram users access to the 1.37 billion daily active users on Facebook.

The new option for Instagram users to crosspost their stories on Facebook may soon bridge the gap between desktop and mobile-only content and will likely lead to growth in the number Facebook Stories users. 

To share Instagram Stories on Facebook, users will need to enable a sharing setting within Instagram Stories. To cross-post an Instagram Story to Facebook, a user must simply turn on the “Share Your Story To Facebook” setting located at the bottom of Instagram’s “Story Settings” page.

instagram stories facebook crossposting

Related Post: How These 4 Brands Are Marketing With Instagram Stories

How Facebook Stories Crossposting Will Affect Social Media Marketing

The cross-posting functionality will encourage wider use of Stories on both Facebook and Instagram. Instagrammers will be incentivized to create more content to share with their Facebook friends, which likely outnumber their Instagram followers.

Those watching Instagram Stories on Facebook may be moved to create or engage with a story using Facebook Stories directly. Social media marketers should look forward to increased use of Stories on both platforms and take advantage of new native advertising opportunities within Facebook Stories.

Cross-posting on Instagram and Facebook will also benefit social media marketers looking to work with influencers. Most influencers have established audiences on multiple social media platforms that make them ideal candidates for brand activations.

Because they are so well-versed on social media, influencers know what type of content works best on every platform and how to best present crossposted content. By utilizing Instagram-Facebook Stories crossposting in influencer campaigns, marketers have the opportunity to expand the reach of their sponsored Stories content to significantly larger audiences.

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The post What Marketers Need To Know About Facebook Crossposting Instagram Stories appeared first on Mediakix | Influencer Marketing Agency.

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10 Female Gamer Statistics Marketers Must Know

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10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

The Female Gamer Statistics Marketers Must Know

Gamers of all types are also spending more time watching YouTube gaming videos for entertainment and to learn game strategy. A 2017 report asked female gamers why they watched YouTube gaming videos, and 66% reported that they did so to hear from individuals they could relate to — today’s female gamers are not only interested in games, but also the influencers who showcase gaming online.

Female gamers are a growing consumer group interested in both games and gaming influencers. We’ve gathered the top 10 female gamer statistics, which track the preferences of this increasingly relevant gaming community.

1. 42% Of United States Gamers Are Females

Female gamers are on the rise. A study comparing United States computer and video game users from 2007 to 2017 found that today women make up 42% of all U.S. gamers. In 2007 women made up only 38% of U.S. gamers.

2. 60% Of Female Gamers Play Mobile Games Every Day

A recent study found that females are playing mobile games more regularly than men. 60% of female mobile gamers reported playing mobile games daily, compared to only 47% of male mobile gamers. Evidently, females are particularly interested in mobile games, a platform brands can use to target this specific demographic.

Related Post: The 9 Mobile Gaming Statistics That Show The Dominance Of Gaming Apps

3. 50% Of Females Under 30 Play Video Games

Regardless of gender, young people play video games more than any other age group, with 49% of females under 30 reporting that they play video games. Conversely, 72% of males under 30 are video game players.

Interestingly, the gaming gender gap lessens with age. Among adults aged 50 and older, 27% of males report playing video games, while 30% of females in this age range report doing so.

Related Post: The Top 10 Female Twitch Streamers To Watch Now

4. 31% Of The U.S. Gaming Community Is Comprised Of Adult Women

Although the stereotypical “gamer” is often thought of as a teenage boy, adult females are a rising subgroup of the gaming community. In 2016, women over 18 represented 31% of U.S. gamers, significantly more than males under 18 who represented only 18%.

Related Post: The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

5. 37 Years Is The Average Age Of A Female Gamer

The Entertainment Software Association’s 2017 report found that the average age of a female gamer is 37 and the average age of a male gamer is 35. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers.

6. Females Account For 30% Of YouTube Gaming Video Audiences

A study investigating gaming audiences found that in a sample of more than 2,000 people watching YouTube gaming videos, 30% were female. It’s unclear whether female viewers are watching female or male YouTube gamers, or both. Nevertheless, leveraging the influence of YouTube gamers presents a viable avenue to reach female consumers.

Related Post: Why YouTube Gaming Channels Are Seeing Immense Growth

7. 39% Of Female Gamers Depend On The Advice Of Family And Friends When Looking For A New Game

Women are much more likely than men to utilize the insight of friends and family when looking for a new game. 39% of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers.

8. 69% of Match 3 And Simulation Game Players Are Female

A study examining game genre preference found that of the gamers playing match 3 games, like Best Fiends, 69% are female.

Females also accounted for 69% of gamers playing family/farm simulation games, like The Sims. Female gamers show the smallest preference for sports games, making up only 2% of people playing games within the genre.

9. 1/3 Of Female Gamers Are Willing To Pay For Mobile Games

Among females that identify as “core gamers” (those that dedicate a large amount of time to playing games), 32% are willing to pay for mobile games. In comparison, 48% of male “core gamers” are willing to pay for mobile games. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile.

10. 21 Million People Are Subscribed To YouTube’s Top 10 Female Gamers

Female gamers are an extremely popular subgroup on YouTube. A Mediakix report examining the top female gamers found that the top 10 have more than 21 million subscribers combined.

Lia Shelesh, better known as SSSniperWolf, started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube.

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How To Create A Hashtag: A Marketer’s Guide

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How To Create A Hashtag: 10 Tips For Success

Though they’ve only been around for about a decade, hashtags have become a widely-used feature on nearly every major social media platform, including Facebook, Instagram, and Twitter. Hashtags serve two primary functions for users: (1) they help users find content related to a specific topic, and (2) they make it easier for users to find others with mutual interests.

Today, brands are using hashtags to promote their name and advertise specific products on social media. Just as hashtags help users find content related to a term or phrase, they make branded content more searchable and discoverable online. Hashtags are an important part of social media marketing strategies that should not be overlooked.

10 Strategies for Creating A Stellar Hashtag

Here we’ve outlined 10 tips marketers can follow to create a stellar hashtag. Whether a brand is aiming to increase audience engagement in the form of user-generated content or to promote the launch of a new product, hashtags are an extremely powerful social media tactic that every marketer should consider implementing.

1. Use capital letters and keep your hashtag short

Oftentimes, users only glance at captions as they scroll through their social media feeds. To improve the readability of a hashtag, limit hashtag length and capitalize the first letter of every word. This will make it easier for users to read and understand a hashtag at a glance.

To promote its Cat & Jack children’s clothing line Target utilized the short, succinct hashtag #CatandJack. The capitalization of both “Cat” and “Jack” enables the hashtag to be read quickly and easily, like a sentence. The capitalization of two out of three words in the hashtag improves its readability, whereas a longer hashtag absent of capital letters would be much more difficult to read and comprehend.

target instagram hashtag campaign

2. Avoid general hashtags

To ensure a hashtag stands out against other social media content and other hashtags, avoid generic hashtags. Strive for a hashtag that is specific and unlikely to be used in other scenarios. By choosing hashtags that are individualized and creative a brand can effectively “own” the search results for that hashtag.

For instance, to advertise the Hawaiian Islands to Instagram users, the Hawaii Visitors and Conventions Bureau created the unique hashtag #lethawaiihappen. The use of this specific hashtag instead of something simpler like #hawaii makes content associated with the campaign more searchable.

jordan herschel hawaii how to create a hashtag

3. Include a call to action phrase

The inclusion of a call to action in a hashtag often triggers user engagement. In most cases, a hashtag with a call to action directs users to create original content.

Coca-Cola utilizes a call to action in its ongoing #ShareACoke hashtag campaign. The hashtag campaign was launched in conjunction with another Coca-Cola marketing initiative that replaces the Coke logo with common names on select cans and bottles.

The new element of personalization, in addition to the call to action within the hashtag, makes users more likely to purchase Coke and share the hashtag on social media. To date, hundreds of thousands of social media users have created original posts using the #ShareACoke hashtag, many of which showcase a can adorned with their name.

how to create a hashtag coca cola share a coke

4. Incorporate brand name

Including brand names in hashtags is an effective strategy for increasing brand awareness. Marketers can do this by making their brand name the entirety of a hashtag, for example, #danielwellington, or by incorporating their brand name as part of a hashtag, such as #amexaccess.

The watch brand Daniel Wellington is well known for using its brand name as a hashtag. On Instagram in particular, the search results for #danielwellington feature influencer and user-generated images of the company’s watches, making it easy for users to browse through images of Daniel Wellington’s latest products.

daniel wellington hashtag campaign

5. Include a specific product name

Hashtags are a great way to not only raise brand awareness, but also to generate buzz around a specific product. Whether promoting the release of a new product or aiming to increase interest in an existing one, including a product name in a hashtag helps generate interest in that specific item.

McDonald’s recently used this strategy to promote one of its specific menu items, Buttermilk Crispy Tenders. The brand used the hashtag #ButtermilkCrispyTenders, which is more specific than a simple hashtag like #McDonalds or #ChickenTenders. This hashtag effectively showcases McDonald’s Buttermilk Crispy Tenders and makes it easy for users to find more images of the product.

mcdonalds instagram campaign cierra ramirez

6. Use hashtags for giveaways and contests

To further boost audience engagement, consider using hashtags to run social media contests and giveaways. Contests and giveaways are a great way to incentivize social media users to reuse branded hashtags. Many brands that leverage this strategy see an influx of valuable user generated content.

The photo-sharing app Blipoint regularly uses photo contests on its Instagram to encourage user participation. The company instructs users to post a photo with the hashtag #photoblipoint and as a prize each week a photo is chosen to be featured on the company’s blog and Instagram.

blipoint instagram photo contest

7. Use hashtags for charitable campaigns

Similar to the implementation of hashtagged photo contests and giveaways, hashtagged charitable campaigns give users a strong incentive to reuse a hashtag.

Disney recently ran a campaign across Twitter, Instagram, and Facebook using the hashtag #ShareYourEars. For every photo users posted of Mickey Mouse ears alongside the hashtag, Disney pledged to donate $5 to the Make-A-Wish Foundation.

Users responded positively to the promise and Disney donated $2,000,000 in total to the foundation as a result of the campaign. Additionally, more than 200,000 posts were created using #ShareYourEars on Instagram alone, effectively raising brand awareness for Disney and positioning it as an altruistic corporation.

disney share your ears hashtag campaign

Related Post: How To Do Cause Marketing Right With Influencers

8. Partner with influencers

Social media influencers often serve as a megaphone for brands and their specific hashtag campaigns. Partnering with influencers can maximize the visibility of hashtags and help a hashtag spread.

For its #FightHunger campaign, Walmart collaborated with 7 Instagram influencers and pledged to donate $0.09 for every like, share, or comment on the influencers’ sponsored Walmart #FightHunger post. By using influencers the brand generated millions of likes and donated $3,000,000 to Feeding America, an American nonprofit working to alleviate hunger.

jordan fisher fight hunger walmart campaign

Related Post: How Brands Market With Top Instagram Influencers

9. Align hashtag campaigns with popular events

Aligning hashtag campaigns with popular events is a great way to maximize hashtag visibility. For example, Stella Artois’ 2017 Oscars campaign utilized the hashtag #1Chalice5Years. In this campaign, Stella Artois partnered with designer Marchesa and celebrity Olivia Culpo to create an iconic dress made entirely from their Limited-Edition Chalices. The hashtag #1Chalice5Years was used to spread the word about the dress and encourage social media users to buy Stella Artois Chalices.

The hashtag communicates their central campaign message: for every 1 chalice purchased, 5 years of clean water was donated to a person in the developing world. By aligning this hashtag campaign with a popular event, Stella Artois was able to capitalize on the organic buzz and press coverage that surrounds the Oscars.

olivia culpo stella artois oscars instagram campaign

10. Include campaign hashtags on social media profiles

Including campaign hashtags on your brand’s social profiles is another way to increase hashtag visibility. Haircare brand Moroccanoil uses this strategy to showcase its hashtag #ArganEveryDay, which refers to a specific Argan oil hair product. When users arrive at the brand’s Instagram page, #ArganEveryDay is a clickable link that directs them to the search results for the term. Here users can find user and influencer generated content that showcases Moroccanoil’s product.

moroccanoil argan everyday hashtag

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FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC’s new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers’ basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we’ve identified what we believe to be the most important FTC endorsement rules below.

 Related Post: 93% Of Top Celebrities On Instagram Violate FTC Endorsement Guidelines [Study]

The 2017 FTC Endorsement Guidelines For Sponsored Social Media

The following infographic should not be taken as legal advice. Rather, it should be used as a general guideline for making sure that sponsored content meets (to a reasonable degree) the newest FTC endorsement rules and regulations for 2017:

FTC Endorsement Guidelines Sponsorship Social Media Infographic

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[Infographic] See The Updated 2017 FTC Endorsement Guidelines here:
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Overview Of The FTC Endorsement Guidelines By Social Media Platform

FTC guidelines state that proper disclosure must be provided whenever a social media user is provided with financial compensation, free product, or a gift provided in exchange for a post. Proper disclosure must be provided each time a previously sponsored product or service is included in a post. Additionally, content creators must disclose when they have a family relationship with a brand.

Because every social media platform is different, the FTC has different endorsement requirements for sponsored content on YouTube, Instagram, blogs, etc. The following are some of the FTC’s recommendations for sponsorships on:

YouTube
  • YouTubers/brands should use words or phrases that are clear and unambiguous, such as “This video is sponsored by…” and include sponsorship information above the “show more” button.
  • Disclosure should be included as a clear and written overlay on the video. Additional verbal disclosure is also recommended. In both verbal and written form, disclosures should appear close to the beginning of the video; for written disclosures, words must remain on the screen long enough to be read and understood.
  • Avoid using ambiguous phrases like “thanks to…”, attempting to hide written disclosures at the bottom of the video description, or failing to include written and verbal disclosure within the video itself.
  • YouTube’s built-in paid promotion tool is not considered sufficient disclosure by the FTC. When using the paid promotion tool, include additional proper disclosure.
Instagram
  • Use hashtags #sponsored, #ad, #paid to indicate sponsorship, but avoid using ambiguous hashtag disclosures like #sp, #spon, #collab, or #ambassador. When using ambiguous disclosures, include additional proper disclosure.
  • Place the disclosure before the “more” button and at the beginning of the content description, if possible. Don’t disclose sponsorship in the comments or attempt to bury disclosure among other hashtags.
  • Instagram’s built-in paid partnership tag is not considered sufficient disclosure by the FTC. When using the paid partnership tag, include additional proper disclosure.
  • For Instagram Stories, disclosure should be superimposed on the image.
Snapchat
  • Sponsored Snaps or Snapchat Stories must have #ad, #sponsored, or #paid written or superimposed directly on sponsored content. If an entire Snapchat Story is sponsored, the disclosure should appear on the first Snap of the Story.
  • Disclosure should also be made verbally if sponsored Snapchat content is a video.
  • Avoid using #sp, #spon, #collab, #ambassador or any other ambiguous hashtags that do not clearly communicate the sponsorship or fail to verbally disclose sponsorship if sponsored content is a video.
  • Sponsored Snaps or Snapchat Stories must have #ad, #sponsored, or #paid written directly on sponsored content. If an entire Snapchat Story is sponsored, the disclosure should appear on the first or second Snap of the Story.
Blogs
  • For endorsements that appear in blogs, disclosure should be written in clear, unambiguous phrases like “This post is sponsored by…” and in a legible font.
  • Disclosures should occur at the beginning of the blog post and should not require the user to scroll to see the sponsorship information.
  • Disclosing on the homepage does not replace the need to disclose on individual sponsored blog posts.
Facebook
  • Disclose sponsorship at the beginning of the post description using #sponsored, #ad, or #paid (if disclosing sponsorship with hashtags) and by tagging the brand whenever possible.
  • If sponsored content is a video, disclose sponsorship as a clear and written overlay on the video. Additional verbal disclosure is also recommended.
  • Avoid using phrases or hashtags that are unclear or ambiguous, such as #sp, #spon, #collab, #ambassador, “Thanks to…” or “Video made possible by…”. Accompany ambiguous disclosures with additional proper disclosure.
Live Streaming
  • Disclose sponsorship verbally at the beginning of the video and include disclosure in the video description in clear, unambiguous language.
  • For lengthy sponsored live streams, disclose periodically throughout the live stream .
  • If using hashtags, disclose with #ad, #sponsored, or #paid.
  • Do not use ambiguous words or phrases such as #sp, #spon, #collaboration, “Thanks to…” or “Video made possible by…”.
Twitter
  • Sponsored tweets must include #ad or #paid, preferably near the beginning of the tweet. The sponsoring brand may also be tagged when applicable.
  • Ambiguous or unclear hashtags—#spon, #sp, #collaboration—should be avoided, and must be accompanied by additional proper disclosure hashtags if used.

FTC Endorsement Guidelines By Communication Type

While knowing platform-specific FTC endorsement guidelines can be helpful, the FTC is more concerned about the types of disclosure and less with how each disclosure appears on any given social media platform. Here are the FTC’s recommendations for:

Hashtags
  • Social influencers/brands should use #sponsored, #ad, #paid, #[Brand]Ambassador or any hashtag that clearly and unambiguously conveys sponsorship. Avoid using #spon, #sp, #partner, #ambassador, #collab, #collaboration or any other hashtag that doesn’t clearly convey nature of sponsored content.
  • Use #[Brand]Sweepstakes in hashtags for contests and sweepstakes.
  • Place disclosure hashtags at the beginning of a social description or blog post. Do not place hashtags at the end of the description, require users to click “more” to see the disclosure, include disclosure in the comments section only, or hide disclosure among many other hashtags.
Verbal
  • Say “This post is sponsored by…” or other phrases that clearly conveys sponsorship. Verbally disclosures must come as close to the beginning of videos, podcasts, or other sponsored content as possible.
  • Avoid using ambiguous verbiage such as “Thanks to…” or other phrases that do not clearly denote the relationship between brand and social influencer. Also, avoid verbally disclosing the sponsorship at the end of videos, podcast, and other sponsored content.
Written
  • Written disclosures must employ clear wording, such as “This post is sponsored by…”. Written disclosures must also be visible, appear in a different color than the background color, occur at the top/beginning of sponsored social media content, and remain on the screen long enough to be read and understood (for written disclosures in videos).
  • Disclosures should not appear as written phrases that are unclear, such as “Thanks to…” or “Made possible by…”.
Language
  • Acceptable language to meet FTC endorsement guidelines include:
    • “Sponsored by…”
    • “Paid for by…”
    • “This product was given to me by…”
  • Language that does not meet FTC endorsement guidelines includes:
    • “In partnership with…”
    • “Thanks to…”
    • “In collaboration with…”
    • “This brand rocks!”
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How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

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What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

What Is Instagram’s Branded Content Policy?

Instagram’s new branded content policy states that when posting content that features or is influenced by a business partner for an exchange of value, creators must use the branded content tool to tag the featured product, brand, or business partner.

Instagram’s branded content tool, also known as the paid partnership tag, was launched in June. The paid partnership tool allows influencers to add a tag directly above their sponsored content that says “Paid partnership with [Brand]”. It can be applied to both Instagram Stories and traditional Instagram posts.

The introduction of the paid partnership tag signaled Instagram’s first step towards encouraging transparency amongst top Instagram influencers. Now, the August announcement of Instagram’s branded content policy makes it clear that this tool is not merely a recommendation, but rather a requirement for all branded content.

Related Articles & Resources From Instagram

Instagram paid partnership tag post stories example

The FTC Does Not Consider Instagram’s Branded Content Tools Sufficient Disclosure

Last month, the FTC provided additional guidelines and recommendations for disclosing sponsored content. These newly released FTC guidelines make it clear that branded disclosure tools are not considered sufficient disclosure on any platform.

According to FTC rules, a content creator who uses the paid partnership tag on Instagram must also include an additional, FTC-approved disclosure such as #ad or #sponsored.

Related Post: What Brands Need To Know About Facebook’s Branded Content Tool

How Instagram’s Branded Content Policy Will Impact The Influencer Marketing Industry

When it announced its branded content policy, Instagram also stated that it will begin enforcing branded content that is not properly tagged. So far it is unclear how strict Instagram’s enforcement of its branded content will be.

By positioning the branded content tool as a platform-wide requirement, Instagram’s new branded content policy may lead to more transparency within the Instagram influencer community. However, given that 93% of top celebrity Instagrammers do not currently follow FTC guidelines, it remains to be seen how Instagram’s new set of rules will have an impact on the state of disclosure.

Aside from impacting disclosure, Instagram’s branded content tool also impacts the industry by providing influencers and brands with access to metrics and analytics. Both the tagging influencer and the tagged brand have access to Instagram Stories metrics such as reach, taps forward, taps backward, replies and exits for 14 days. 

Metrics for standard Instagram posts are available to both influencers and brands indefinitely. By providing valuable metrics to marketers and content creators alike, Instagram’s branded content tools will likely play a role in campaign optimization moving forward.

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Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram’s overall audience of 700 million. Instagram Stories mimicked many of Snapchat’s Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

About Our Instagram Stories vs. Snapchat Stories Influencer Study [Infographic]

Our study quantifies and surfaces a) which platform is preferred by influencers, b) the rate at which influencers have changed their posting habits since the launch of Instagram Stories, and c) at a high level, which platform is getting better traction or more popular with audiences.

We wanted a concrete way to assess, measure, and quantify this so decided on tracking the Instagram Stories vs. Snapchat posting trends for top influencers – specifically, top influencers who were known in the space for their Snapchat following and/or prowess.

We chose these 12 specific influencers as they were top social media stars who published frequently and among the biggest Snapchat influencers at the time. We choose influencers who represented a variety of different categories of audience and content.

To do so, we tracked 12 top influencers’ posting activity on both Instagram Stories and Snapchat Stories for 30 days. Each day, we counted the number of Stories they posted to each platform.

After we compiled the data, we compared the influencers’ usage of Snapchat to their usage of Instagram. Additionally, we compared it to the data we collected 6 months ago using the same methodology.

— — Post continued below. Click infographic to enlarge — —

Instagram Stories vs Snapchat Stories Top Influencers Infographic

Instagram Stories vs. Snapchat Stories: Which Do Top Influencer Prefer?

Influencers, especially those making a living off of their social media sponsorships, will post and go to the platform(s) that afford them the best opportunities, usability/functionality, discoverability/searchability, engagement, visibility, views, and audiences.

At the same time, audiences will go to the platform(s) with the best available content which can be largely supplied by these top social media influencers.

Key Findings From Our 6-Month Instagram Stories vs. Snapchat Update

We recorded more Stories on Instagram than Snapchat on all 30 of the days examined, and 11 of the 12 influencers posted more Stories to Instagram than to Snapchat over the course of the study.

On average, influencers posted 7.6 Stories per day on Instagram, compared to 3.5 Stories per day on Snapchat. There were two times as many Instagram Stories as Snapchat Stories posted throughout the study.

In comparison to the data from our previous study (6 months ago), there was a 33% decrease in Snapchat Stories usage and a 14% increase in Instagram Stories usage.

This shift indicates a clear preference for Instagram Stories over Snapchat Stories among top influencers.

How Top Influencers Feel About Instagram Stories vs. Snapchat

We reached out to two of the influencers we assessed for the study to gain further insight into Instagram Stories vs. Snapchat by asking them 1) if they had to choose between Instagram Stories and Snapchat Stories which one would you pick and why, 2) which platform do you have more followers on, and 3) how does your engagement on Instagram Stories vs. Snapchat Stories compare?

Lele Pons, one of the biggest social media stars originally from Venezuela, got her start on the now-defunct Vine parlaying her internet stardom to today’s popular platforms including YouTube (5.6 million subscribers), Facebook (3.7 million page likes), and Instagram (19 million followers). Lele is known for her entertaining antics and is recognized by Forbes’ “30 under 30.”

Between Instagram vs. Snapchat, Lele notes “I’d choose Instagram Stories. It’s a favorite and a great tool to utilize if you’re focused on building your following while keeping your followers engaged.” As far as which platform has the most followers, Lele specifies, “Instagram – I recently reached 19 million followers!! I primarily use Instagram Stories and not on Snapchat much so, therefore, my engagement is strong on [Instagram] Stories.”

Matt Cutshall, also a social media star who got his start on Vine, was a Snapchat power user who notes “Snapchat lead in engagement for me until they changed their ability to watch someones Snapchat story then roll into the next story. Instagram implemented that capability to roll into the next story, therefore allowing more followers to stumble into your content.”

Cutshall prefers “Instagram Stories all the way (it’s the one stop shop for an audience to enjoy quality photos, videos, stories and live all in one). For me, Snapchat has completely fallen off. Their platform has not evolved to make it more user-friendly. Instagram Stories have become so simple to use and not to mention, my phone doesn’t start overheating like it does on Snapchat. Instagram Stories allow you to tag your friend, unlike Snapchat. The only benefit I see using Snapchat is their better filters and ability to face swap.”

Like many other social media influencers, Cutshall shares “once I started seeing more views in Instagram, I’ve decided to fully switch and only post on Instagram.”

The Future Of Instagram vs. Snapchat

Since their March 2017 IPO, Snapchat’s stock has dropped significantly and is down over 40% from its IPO price (day one close: $24.28; September 29 close: $14.54). User growth has also slowed significantly since August of 2016. Many attribute this to Instagram Stories.

While Snapchat is used heavily for messaging with Gen Z and younger millennial audiences, there’s no doubt that engagement with Snapchat Stories has dropped significantly. In some cases (see Matt Cutshall’s experience above), top influencers have completely abandoned publishing to Snapchat and chose to create Stories-style content on Instagram only.

With Instagram introducing new messaging functionality and with astounding growth, Snapchat has a very difficult road ahead to try to catch back up. Recently, Snapchat has attempted to make inroads with top influencers on their platform after a history of not catering to them and may be looking to double down on its Discover News offerings with original content like The Update from CNN.

Top Influencers Included In Our Research Study

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Why Social Media Video Is Trending With Audiences

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8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

What Is A Social Media Video? Definition 

Social media video is defined as video media which is uploaded onto a social media platform. It covers a wide range of content and primarily comes in three formats:

  1. Traditional video uploads
  2. Disappearing video uploads
  3. Live streaming video broadcasts

At least one format of social media video is on available every major social platform, though conventions differ among them.

Traditional uploads are pre-filmed content uploaded as a single video on a platform and archived within the platform. For instance, YouTubers who upload scripted skits with professional video edits will generally use the traditional upload format. Traditional uploads are generally searchable within a content creator’s video library or social media feed.

Platforms that allow traditional social media video uploads include:

  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • musical.ly

Traditional social media video uploads give users an opportunity to view high-quality and well-designed videos.

Social media video that uses the disappearing upload format, commonly referred to as “Stories“, automatically disappears after a certain amount of time.

Social platforms best known for disappearing “Stories” content are:

  • Facebook
  • Instagram
  • Snapchat

Disappearing video uploads allow content creators to share in-the-moment content with a sense of urgency. Because disappearing uploads eventually disappear, they tend to be less refined and more authentic than traditional uploads.

Live stream broadcasts feature live video on social media. Live stream broadcasts can be disappearing or archivable, depending on which platform is used.

Live streams that become archived and subsequently exist as traditionally uploaded videos can be found on:

  • Facebook
  • YouTube
  • Twitter

Live streams that disappear are uploaded on:

  • Instagram
  • Live.me
  • live.ly

Related Post: The 8 Social Media Growth Statistics CMOs Must See

Why Social Media Videos Are Trending With Audiences

Social media’s popularity is incontestable, and its video content is the same. The best social media videos and content stand out from other video formats, such as television or OTT streaming, because it tends to be created by the most popular social media influencers and channels, short-form, and quickly digestible.

In particular, there are eight primary reasons why social media videos are hugely popular with audiences.

1. Archived content – Because all social media videos are tagged on a single social media platform, it is easy for audiences to navigate to recall historic content. Archives of content mean that there are large quantities of video available for audiences to binge watch or to watch over a long period of time.

2. Shareable – Social media video’s short-form content makes it easy to share. When audiences circulate social media video, they are exercising deliberate intent to reach out and grab others’ attention. Moreover, audiences who view social media video circulated by their friends are most likely to enjoy and engage with the video because their friends have tastes similar to their own. When social video is shared from friend to friend, automatic connections are formed between the viewer and the video similar to the way a person would receive and appreciate a gift.

3. Targetable – Based on previous behaviors and stated preferences, social media platforms have algorithms that match specific content to specific people. Platform discovery options are powerful tools that expose audiences to new and overlooked social media video content.

4. Authentic – In general, social media video is less polished than traditional cinema and television. As a result, social video translates as authentic and direct, which reaches audiences well. Audiences can identify well with social media influencers, who they find relatable, giving way to direct and memorable content.

5. Attention – Videos on social media demand attention from audiences. Disappearing content, in particular, pushes audiences to regularly revisit social media platforms to view content before it disappears. This practice commands a high level of attention from social media users that like to stay on top of the most recent trends, news, breaking stories, and timely content from favorite social media influencers.

6. Algorithms – In many social media platforms, video content is prioritized over other forms of content. Platform algorithms are placing more importance on video content and giving more viewing opportunities to video. Because social video is being prioritized by platforms, influencers are creating more video content to increase their chances of being discovered by new users.

7. Commenting – Social media video is also accompanied with a public forum, usually in the form of a comments section. Social media users can engage with videos by liking and commenting on the video. Consequently, social video is often accompanied by engaging, often humorous opinions that embody memes themselves.

8. Monetization opportunity – So long as social media video content comes with monetization opportunities, it will never die. Sponsorship opportunities encourage content creators to create social media videos, since videos have more types of ads available than any other form of media on any platform. From native mid-roll ads to in-video endorsements, social video provides content creators ample opportunity to monetize their work.

Related Post: The 13 Most Popular Types Of YouTube Videos

How Brands Use Social Media Videos To Reach Audiences

Brands are using social media videos by either creating their own content or partnering with seasoned social media content creators. While social media video created by a brand can be powerful for brand messaging, partnering with social media influencers ultimately give brands the reach they are looking for on social media.

Because social media influencers are already well-connected, brands can create sponsored content with a specific influencer to reach that influencer’s audience in the most authentic way. Influencer sponsorships are an effective advertising solution for brands looking to overcome the social video learning curve. We’ve provided three examples of outstanding social media video created by influencers and sponsored by a brand.

Unbox Therapy

Tech influencer and product reviewer Lewis of YouTube channel Unbox Therapy is known for his unboxing videos and product demonstrations. Here, he is shown partnering with McDonald’s in a paid sponsored video wherein he “unboxes” and reveals how McDonald’s has caught up with tech. The video maintains a tone that is consistent with his original videos. Through Unbox Therapy, McDonald’s reached nearly 3 million members of the YouTube community.

Lele Pons

Top entertainment influencer and social media star Lele Pons is best known for her hilarious skits on life’s oddities. In her Next Games sponsored video, Lele and her friends have become a part of The Walking Dead video game app, dealing with high-maintenance zombies and relationship issues. The video authentically ties in Lele’s tone and content making it digestable to readers, and was one of the top ten trending videos of July in 2017.

Ingrid Nilsen

Beauty and LGBTQ YouTuber Ingrid Nilsen is known in the YouTube community for her candor and natural look. Ingrid partnered with Origins in this video and integrated Origin’s GinZing eye cream in a morning skincare routine tutorial. Ingrid makes the eye cream the center of her video and explains that it is one of the secret products she uses for a perfectly made-up face.

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How Many People Are On Social Media [Infographic]

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10 Sustainable Blogs & Green Living Influencers Making A Difference

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Sustainable Blogs & Green Living Influencers Driving Global Social Change 

Bloggers are well known for their great taste and insider tips by readers worldwide. The best blogs offer a personal touch and connect with both niche audiences. Just as fashion, fitness, lifestyle, and travel influencers have found their place in the social media world, sustainable bloggers and green living influencers are becoming an increasingly popular subgroup. They present a unique opportunity for advertisers to reach the conscious consumer and champion altruistic causes.

Green living influencers are using social media to promote a sustainable lifestyle and can be can be leveraged to promote brands with the same aim. Here we’ve compiled the top 10 sustainable and green living influencers currently ruling the blogger space.

10 Sustainable Blogs Influencing Audiences Around The World

Both good for the world and good for business, green living influencers may particularly appeal to millennial consumers who are loyal to brands that impact causes important to them. Case in point, a 2015 study found that 9-in-10 millennials are willing to switch brands to one aligned with a philanthropic or environmental cause.

1. Vegie Head

Adele McConnell, better known as “Vegie Head”, has been blogging on the topics of veganism, sustainability, skin care, and travel since 2011. McConnell originally started her blog because she felt that online vegan recipes lacked creativity. Today her blog offers a surplus of plant-based recipes, sorted by course, diet, and cuisine. She has also started the podcast “Easy Green”, published 12 recipe eBooks, and created an online plant-based cooking course.

 

green living instagrammer vegiehead

2. Green Global Travel

In 2009, Bret Love and Mary Gabbett took a vacation to the Big Island of Hawaii where they swam with sea turtles, visited volcanoes, and experienced several other natural wonders. The trip inspired them to start “Green Global Travel”, a travel blog that helps readers plan vacations that support conservation efforts and are kind to the environment. As a result of their blogging success, the couple has been featured in National Geographic and even raised $20,000 in donations for elephant and rhino conservation.

sustainable bloggers green global travel

Related Post: The 20 Best Food YouTubers & Channels Teaching The World To Cook

3. Elana’s Pantry

Through her experience of living with celiac disease and multiple sclerosis, Elana Amsterdam has developed a knack for creating delicious recipes tailored to those with various dietary restrictions. Her blog contains gluten-free, dairy-free, egg-free, and paleo recipes to name a few. Amsterdam has also written a number of cookbooks, most notably the New York Times best-seller, Paleo Cooking from Elana’s Pantry. The mother of two has helped many and continues to post regularly to her devoted following of 352,000.

green living influencer elana amsterdam

4. Cookie And Kate

Kathryne Taylor of “Cookie and Kate” is a strong supporter of a vegetarian diet, which is kind to one’s body and the planet. The Oklahoma native is a recipe developer and photographer, and publishes new recipes for her readers multiple times each week. In 2017 Taylor also published a vegetarian cookbook called Love Real Food, which is currently the number one seller in Amazon’s vegetarian cooking section.

sustainable blog cookie and kate

5. Chicanol

Miami-based influencer and actress Laura Termini founded the multilingual site, “Chicanol”, in order to provide readers with nutrition, fitness, and relationship advice. As the site has grown Termini has expanded into the topics of natural remedies, mindfulness, and natural beauty. She has partnered with St. Jude Children’s Hospital, Go Red, and other philanthropic efforts, and remains a recognizable face in the blogging space.

sustainable influencer laura termini

6. Trash Is For Tossers

A pioneer of the zero waste movement, Lauren Singer is perhaps most famous for fitting an entire year’s worth of trash into one small mason jar. The New York based millennial runs to the blog “Trash is for Tossers” and offers practical advice for creating less waste. Singer has given a Ted Talk about consuming less and recently founded her own company The Simply Co., which offers sustainable cleaning products.

green living blog trash is for tossers

7. Sustainably Chic

27-year-old Natalie Kay runs the sustainable fashion blog “Sustainably Chic” out of Jacksonville, Florida and offers readers tips and tricks for creating an environmentally friendly wardrobe and beauty routine. Kay originally started in fashion but decided to change paths because she was unsatisfied with the industry’s business practices. She currently maintains 80,600 Instagram followers.

sustainable blogger sustainably chic

8. Sarah Wilson

Australian health guru Sarah Wilson is the creator of the I Quit Sugar 8-Week Program and has helped people worldwide lead healthier and more sustainable lives. Based in Sydney, Wilson is also a proponent of a minimalist lifestyle and keeps all of her belongings in two suitcases. Her three books, I Quit Sugar, I Quit Sugar For Life, and I Quit Sugar: Simplicious, are all New York Times best-sellers.

sustainable blogger sarah wilson

9. Hello Glow

Stephanie Gerber started her blogging career in 2011 soon after she became a mother. Her blog, “Hello Glow”, focuses on DIY beauty and provides readers with homemade skin care and makeup recipes. Now a mother of three, Gerber’s blog has grown into a full-blown editorial site with contributing authors and brand sponsorships. She still writes on the site regularly and often sticks to the beauty recipes at the root her success.

green living hello glow blog

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10. Wendy Polisi

Wendy Polisi maintains a total social reach of 937K and delivers healthy recipes and lifestyle advice to her devoted readership each week. The mother of three has written 11 eBooks and two print books and boasts collaborations with Tide, Yoplait, and Toms. Her content is uniquely family-centric and appeals to young mothers juggling a multitude of responsibilities.

sustainable instagram wendy polisi

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The post 10 Sustainable Blogs & Green Living Influencers Making A Difference appeared first on Mediakix | Influencer Marketing Agency.

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Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

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Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

1. What were you doing before becoming an influencer? How did you get started on Instagram?

Before I was an influencer I was an accountant at a public accounting firm. My goal was to become a partner. Things didn’t work out that way because I had some tension with some of the women on my team who made my life miserable.

It got so bad that I would cry in my car in the parking lot every day before walking into work. I was so depressed. I felt lost and didn’t feel like I fit in. That was one of the reasons I started my Daddy Issues Instagram – to make myself feel better. It was a therapeutic escape from my work life.

2. What is the research process you undergo to complete a post? How long does will it take to perfect and publish a post on Instagram?

A lot of times I’ll go through pop culture, things my friends say and personal experiences to inspire myself to create my posts. It can take anywhere from a few hours to seconds for the idea to come to me. Other times, fans submit posts to me or I find memes on Instagram that I know will do well. Of course, if I repost I try to give credit as much as I can.

daddy issues feeling fat baby meme

3. Where do you draw your inspiration from? How are you influenced by existing media and content?

Mostly from personal experience. But friends, favorite TV shows, and current pop culture are definitely key factors. I always try to stay up to date.

4. What do you find most difficult about creating content around memes?

I can’t really say if I find anything difficult about it. I’ve been doing this for 3 years so it comes naturally to me. I’ve been told that I’ve become a walking talking meme.

5. Why do you think you are able to connect with your followers so well? What’s important to you in communicating with them?

I think staying organic and being true to myself resonates really well with my followers. I believe I am easy to relate to because I’m honest about who I am and that I’m not perfect. It’s important to me to relay the message that no one has their shit together and that we are all going through this together.

daddyissues violet benson instagram meme

 

6. What is your process in choosing which brands you collaborate with?

I’m fortunate enough to be able to say no to 90% of brands that come around. It’s really important for me to collaborate with brands that I believe in. I would never push something onto my fans that I didn’t use or didn’t believe in. I tend to promote comedies because they usually go really well with my account.

7. How has the Daddy Issues brand evolved since you started, and what do you think it has come to represent?

I think it evolved along with me as a person. As I keep growing, so does my brand and so do my followers.

When I first started the account, it was a way to help me find myself and now I feel like it helps other people. I try to stay honest and true to myself, which is one thing that hasn’t changed since I started. I also continue to give feedback and advice as much as I can to my followers no matter how busy I’ve gotten.

Since I first started, my face is more out has become a part of the account, and you can connect with me more. Before, the account used to be Daddy Issues by an anonymous character. Now it is Daddy Issues by Violet Benson.

8. Lightning round:

Wine or vodka?

Wine

Pasta or cheese?

Pasta with cheese, there is no such thing as too much cheese!

The Office, New Girl, or Spongebob?

New Girl because I feel like I am that awkward new girl.

Three staples you need for a night in?

Take out, Game of Thrones & Sex in The City, and my cat.

Three staples for a night out?

Good company, shoes you can walk in, and a cute pic.

9. What message do you want to convey to your followers through your social media accounts?

It’s okay to not be perfect. Self-love is the most important love you can ever have.

baby meme violet benson instagram influencer

10. How do you hope Daddy Issues will grow in the future? Any plans your fans should know about?

I hope Daddy Issues continues to grow as I grow as a person. I am excited to announce that my fall collection for my shopdaddyissues store is launching next month!

Also, stay tuned for my weekly Facebook show on the “Watch” tab called Top 5 with Violet Benson. A few other shows are currently in the works, so hopefully, they will be seeing a lot more of my face in 2018.

11. Anything to add?

I love my Daddy’s Issues family and I feel so blessed to be here. I can’t wait to see what the future holds. Lastly, I am single and ready to flamingle, so if you know anyone who’s down – hit me up.

violet benson pizza team daddy issues

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