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Name Your Price for the Mac Utilities Bundle

With a daily carousel of demanding schedules and to-do lists that never seem to get shorter, we could all use some efficiency boosts in life. Luckily, there are some apps out there that are designed to make our lives a lot easier. The Mac Utilities Bundle is one of them. Mac Utilities Bundle The Mac […]

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A Las Vegas hotel mogul plans to send an inflatable space hotel into orbit around the moon by 2022

Bigelow Aerospace says its inflatable space hotel could be ready for lunar orbit by 2022.
One of the company’s pods is already attached to the International Space Station.
Bigelow is touting the future pod as a hub for “lunar business development,” but the company would probably need NASA

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A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving

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KitchenAid Pro Scrub vs Bosch Benchmark Dishwashers (Reviews / Ratings / Prices)

You probably are considering KitchenAid and Bosch for a better dishwasher. Both have changed recently. KitchenAid is now quieter with their new ProScrub feature and Bosch has added their Benchmark

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What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories’ introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we’ll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

Crossposting: Definition And Best Practices

Crossposting is the practice of posting the same message, photo, or media to multiple social media platforms.

For instance, uploading a video on a YouTube channel and then posting the same video on Facebook is an example of crossposting. The practice has been gaining popularity as the number of social media platforms and their capabilities increase.

Crossposting gives users access to different audiences on social media, and for users looking to maximize the visibility of their content, this feature is particularly attractive.

By adopting a crossposting strategy, users will be able to share content and reach each of their distinct followers on their preferred platform without having to go through the hassle of recreating similar content (e.g. posting once to Snapchat Stories, then again, to Instagram Stories).

Related Post: Snapchat Stories Use Is Down 33% vs. Instagram Stories [Infographic]

How To Use Facebook Crossposting For Instagram Stories

The Facebook Stories roll-out is especially significant for crossposting opportunities. Once only available on Snapchat, the Stories format allows people to upload in-the-moment photos and videos that disappear after 24 hours.

However, since its conceptual development, other social platforms, particularly Instagram, have adopted the format. Instagram Stories has found immense success and has easily overshadowed Snapchat Stories in its first year.

Facebook Stories aims to emulate that success on a different (and larger) platform. The crossposting capability will give the 500 million daily active Instagram users access to the 1.37 billion daily active users on Facebook.

The new option for Instagram users to crosspost their stories on Facebook may soon bridge the gap between desktop and mobile-only content and will likely lead to growth in the number Facebook Stories users. 

To share Instagram Stories on Facebook, users will need to enable a sharing setting within Instagram Stories. To cross-post an Instagram Story to Facebook, a user must simply turn on the “Share Your Story To Facebook” setting located at the bottom of Instagram’s “Story Settings” page.

instagram stories facebook crossposting

Related Post: How These 4 Brands Are Marketing With Instagram Stories

How Facebook Stories Crossposting Will Affect Social Media Marketing

The cross-posting functionality will encourage wider use of Stories on both Facebook and Instagram. Instagrammers will be incentivized to create more content to share with their Facebook friends, which likely outnumber their Instagram followers.

Those watching Instagram Stories on Facebook may be moved to create or engage with a story using Facebook Stories directly. Social media marketers should look forward to increased use of Stories on both platforms and take advantage of new native advertising opportunities within Facebook Stories.

Cross-posting on Instagram and Facebook will also benefit social media marketers looking to work with influencers. Most influencers have established audiences on multiple social media platforms that make them ideal candidates for brand activations.

Because they are so well-versed on social media, influencers know what type of content works best on every platform and how to best present crossposted content. By utilizing Instagram-Facebook Stories crossposting in influencer campaigns, marketers have the opportunity to expand the reach of their sponsored Stories content to significantly larger audiences.

Also See Our Posts On:

What Marketers Must Know About Instagram’s Branded Content Policy

The FTC Endorsement Guidelines For 2017 [Infographic]

Why Social Media Video Is Trending With Audiences

The Top 50+ Instagrammers In Fitness, Entertainment, Photography, & More

The post What Marketers Need To Know About Facebook Crossposting Instagram Stories appeared first on Mediakix | Influencer Marketing Agency.

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Take a whistle-stop tour of Valegro’s career in 46 minutes

Charlotte Dujardin on Valegro at Hartpury Festival of Dressage 2017

Thanks to a new video released by Horse & Country TV, you can now enjoy the highlights of Olympic gold-medallist Valegro’s stellar career in one sitting.

In 46 minutes, viewers can be taken on the wonder horse’s journey dating back to 2009 when the channel first filmed Valegro, right through to the moving farewell ceremony at last year’s London International Horse Show at Olympia.

We meet a fresh-faced Charlotte Dujardin riding Blueberry at home in 2010 in the days before Olympic glory, under strict instruction from Carl, as well as watching the pair cantering around the Gloucestershire countryside — a far cry from the high pressure arenas that we became so used to seeing Valegro performing in.

Charting his unrelenting success, the film finishes at Olympia Horse Show in December 2016, when all eyes were on the world’s greatest dressage horse as he prepared to officially retire in the spotlight.

Continued below…

“Not only does he give dressage fans pleasure, and Charlotte and myself and his owners, but he also has people who come and visit him at the yard that people don’t know about — lots of children and lots of unwell people,” reveals Carl. “He makes people cry when they come into the yard! There are a lot of things that we don’t say because we can’t have the whole world descending on our Valegro, but he’s done a lot of things for a lot of people.

“At various stages through his career, we kept saying that he’s going to be a really good horse,” adds Carl. “But it wasn’t until 2011 when we went on that team (for the European Dressage Championships in Rotterdam, where Britain took team gold), that not only did I realise that he was a superstar, but that Charlotte was as well, because of her temperament in her first major championship. And it was what the world needed. It was a new combination, a young girl who had not been there before and a young horse with terribly exciting potential. And I thought, they’re going to go places.”

Buy Valegro DVD from Amazon for £19.99

For all the latest equestrian news and reports, don’t miss Horse & Hound magazine, out every Thursday

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Ultimate Guide for Web Developers around Pricing Strategy

The success of your business depends on how you work on the financials regarding your development and design work. Imbalance can be highly dangerous for your business – when you charge too much for your development work, you may end up never getting a client; and on the other hand, when you charge too little, […]

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Amazon's TV and movie boss has resigned after being accused of sexual harassment

Roy Price, the head of Amazon Studios, resigned from his position on Tuesday, according to CNN’s Brian Stelter. His resignation comes after a producer working for Amazon alleged he sexually harassed her.
According to CNN, Albert Cheng, who took over Price’s position after he was

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Writing is easy. Most people can do it. If you’re reading this, you can write.
But can you write well? Does your writing connect with people? Does it

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What are the benefits of Ventless and Heat Pump Dryers (Reviews / Ratings)

With the rise of EnergyStar and Leadership in Energy and Environmental Design (LEED) buildings, many appliance companies have good incentives to become more energy, water, and fuel efficient. This article

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